Context
While working on Web3 products at Elixir Games and later on independent projects, I consistently encountered the same pattern: community engagement and loyalty systems were complex, fragmented, and frequently rebuilt from scratch.
Most teams relied on ad-hoc tooling, custom scripts, or one-off campaigns to manage rewards, track engagement, or incentivize long-term participation. These approaches were difficult to scale, hard to maintain, and rarely designed as durable product systems.
This pointed to a broader gap in the ecosystem: Web3 lacked a dedicated, reusable infrastructure for onchain loyalty and engagement.
Opportunity
I identified an opportunity to design a product that would function less as a marketing layer and more as foundational infrastructure for Web3 products.
Rewards is conceived as an onchain loyalty platform that allows teams to define how participation is measured, how value is attributed, and how rewards are distributed, all on top of transparent and verifiable onchain data.
The objective is to provide a flexible system that can be reused across products and communities, rather than forcing teams to repeatedly rebuild custom solutions for points, leaderboards, or reward logic.
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Scope & Ownership
Rewards is currently developed as an independent product, with full ownership at the product level.
I define the product direction, design the underlying system architecture, and make key decisions across UX, design systems, and technical constraints, ensuring alignment between product vision, usability, and long-term scalability.
This approach allows Rewards to be shaped as a cohesive infrastructure, where design, system logic, and implementation considerations are addressed together from the earliest stages.
Current Focus
The project is in active development.
My current focus is on building the core foundations of the platform, including the dashboard, reward logic, scoring systems, and integration patterns. Particular attention is given to scalability, flexibility, and clarity, ensuring the system can support multiple use cases without becoming overly complex.
This case study will be updated as features progressively go live. In the meantime, the landing page provides an overview of the product vision and positioning.
Landing - Part. 1
Product Vision
Once released, Rewards will provide a modular onchain loyalty system designed to support a wide range of Web3 products and communities.
Planned capabilities include:
Reward distribution
Create and manage airdrops and raffles based on defined participation rules.
Leaderboards and scoring systems
Rank users using onchain and offchain signals and distribute rewards accordingly.
Activity tracking
Aggregate and analyze user actions to better understand engagement patterns.
Referral mechanisms
Support organic growth through incentive-driven referrals.
Integration layer
Connect Rewards to existing products with minimal setup.
Customizable logic
Adapt point systems, reward rules, and scoring models to specific product needs.
Security and transparency
Rely on onchain data to ensure traceability, integrity, and trust.
Landing - Part. 2
Early Signals
Although Rewards is still in development, early interest has been encouraging.
The landing page has attracted over 2,000 visitors, with inbound interest from Web3 companies and creators exploring structured loyalty systems for their products and communities.
These early conversations are actively informing product decisions and helping validate the need for a reusable onchain loyalty infrastructure.
Next Steps
Development is ongoing, with the goal of releasing the first complete version of the dashboard and core reward mechanics.
This case study will evolve alongside the product, documenting design decisions, system trade-offs, and learnings as Rewards moves closer to launch.
For now, the landing page remains the primary entry point to explore the product vision and follow its progress.
Landing - Part. 3
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